Heather Nicholson

I help purpose-led organisations, people and brands to get the best out of communications, campaigns and content.

How I can help

  • How can digital communications and content help you reach your goals?

    Which platforms would be most strategic to focus resources on?

    Who exactly is your audience and where do they spend time online? 

    I can help you navigate these questions and write a solid strategy.

  • I can help you to shape a strategy for your content, create a pipeline of excellent content, or craft a one-off piece that delivers impact.

    Good content:

    • moves people’s hearts and minds

    • talks directly to your audience’s interests and serves your organisation's aims

    • reaches your audience, which is no mean feat in today’s busy digital world

  • Messaging articulates what you stand for and communicates it with purpose. I can craft clear, compelling messages for your key audiences, grounded in your tone of voice and values.

    Through carefully framed narratives, I help build a vivid picture of who you are, what you do, and why it matters.

  • An audit looks at your communications channels to discover what’s working and what’s not.

    By deep diving into your analytics and benchmarking against your peers, an audit can give you an accurate picture of your current performance.

    It goes beyond just metrics by exploring the relevance and impact of your channels and content in relation to your organisation’s strategic aims.

    You’ll receive recommendations on how to improve including both quick wins and longer-term projects.

  • From managing your organisation’s social media channels to crafting a one-off social media campaign, I can help you navigate the ever-changing landscape of social networks.

    I can support you by:

    • advising on a social media strategy

    • day-to-day social media posting and community management

    • social media campaign planning and content

    • ghost-writing for leaders

    • running a paid ads campaign

  • Whether you need help with managing day-to-day website updates, or you’re planning a website redesign and need support through the process, I can come onboard to give you a hand. 

    Areas of expertise include:

    • SEO

    • website accessibility standards

    • content strategy

    • user journeys

    • low carbon websites

  • Do you want a strategy to grow your subscriber list or re-engage your current readers? Would you like support in compiling, writing and sending your regular newsletters?

    I’m experienced in rejuvenating email newsletters, growing subscriber lists and writing engaging emails.

  • I can help you tell your story or share your new research in a format that’s visually compelling and seamlessly connects into a wider user journey.  

    A report or longform story that’s hosted online rather than in a PDF is better for accessibility and engagement. Video and animated visuals can bring your story to life.

    The number of PDF downloads tend to decrease over time while views on a website page with good SEO increases.

  • I offer individual and private group training on:

    • building your social media profile

    • getting the best out of the Google Ads grant

    • how to develop accessible digital content

  • The Google Ads grant offers up to $10,000 to spend on search ads promoting your non-profit organisation.

    I can help with:

    • setting up the Google Ads grant

    • developing a Google Ads grant strategy

    • running campaigns on Google Ads

    • optimising your ad landing pages to improve the success of your Google Ads campaigns

  • Do you need help with something else not covered above? Feel free to get in touch and I'll be happy to see if I can support you.

Portrait of Heather with trees in the background.

Hi, I’m Heather and I have over a decade of experience working with purpose-led organisations to refine their strategic communications, content and campaigns.

My work has spanned areas including climate, nature, human rights, food systems, clean energy, inequality and gender.

Before I became a freelancer, I worked for an agency called di:ga communications as a Senior Digital Strategist. At di:ga, I worked with brilliant organisations such as the Clean Air Fund, Girls Not Brides, and the Global Strategic Communications Council. Pre-agency, I worked as Digital Manager for the Fairtrade Foundation.

Kind words

  • "Heather supported the Global Alliance for the Future of Food with digital communications in 2024. It was a real joy to work with her and she was quick to onboard and adapt to our comms guidelines and ways of working. As an extremely skilled digital media strategist, with a keen understanding of social media trends and analytics, she helped us make thoughtful decisions and always came in with good ideas to ensure alignment with our overall goals. I look forward to working with Heather again sometime and would highly recommend her to anyone looking for a digital comms wiz!"

    — Dharini Parthasarathy, Communications Director, Global Alliance for the Future of Food

  • “Working with Heather was a fantastic experience. She brought a strategic mindset to our social media efforts, transforming posts into purposeful, goal-driven communications. We saw exponential growth in followers and overall engagement.

    “Beyond her digital expertise, Heather is incredibly professional and deeply passionate about the environment—something that comes through in everything she does. Her commitment, creativity, and collaborative spirit is a true asset, and I hope to work with her again in the near future.”

    — Joseph Togneri,
    Head of Creative Content at SPUN

  • “I had a great experience working with Heather on a digital audit for DofE's social channels and website. Heather was thorough, engaging and brought a high level of expertise and experience to the project. We've taken away valuable insights in a variety of areas that will help us to greaten our impact, would highly recommend!”

    — Louise Curry, Senior Digital Communications Manager, The Duke of Edinburgh’s Award

  • “Heather has an incredible knack for cutting to the heart of a digital brief and responding with a strategy and set of tactics that will deliver impact. Heather gets into the detail of complex issues across climate change, human rights and geopolitics, enabling her to be a true thought partner to her clients throughout. She is warm, collaborative and hard working. All of which make her an absolute pleasure to work with, and clients keen to come back to work with her again."

    — Florence Stuart-Leach, Digital Strategist and Campaigns Consultant

  • "I worked with Heather at the Fairtrade Foundation in the communications team. She is a fantastic team player, a digital comms expert and an all round wonderful person! Heather's skills with deciphering digital analytics, content creation and looking at the bigger picture stand out as highlights. Together we worked on several large campaigns including Fairtrade Fortnight and profiling women cocoa farmers. I would jump at the chance to work with Heather again."

    — Emily McCoy, Senior Technical Communications Lead, Nature Positive Initiative

  • I had the pleasure of working with Heather on projects spanning social media, digital marketing and strategy. She quickly developed a deep understanding of our mission and audience, translating complex scientific concepts into compelling and accessible content.

    Heather brought a well-balanced perspective to every discussion with a high degree of professionalism. She was very collaborative and working with her was both productive and genuinely enjoyable. Any team would be lucky to have her onboard, and I hope our paths cross once again.

    — Magdalena Czyz,
    Lead Production and Partnerships Outreach, SPUN

Free Consultation

Do you have a project in mind? I’d love to have a chat to see if I can help. Get in touch for a free consultation using the form.